BMW’s foray into the compact sedan segment for the Chinese market with the BMW 1 Series Sedan (F52) since 2017 has been a strategic move, designed to cater to the preferences of Chinese customers. This model, produced from 2017 to the present, was a direct response to the demand for smaller, more maneuverable vehicles in densely populated areas with heavy traffic. Dr. Ian Robertson, a key figure at BMW AG responsible for Sales and Marketing, noted the significant market potential in China, where half a million cars were sold in 2016 alone.
The 1 Series Sedan, positioned as a rival to the Mercedes-Benz CLA, presented a compelling option in the small-class premium segment. BMW opted for a front-engine, rear-wheel-drive layout, enabling the construction of a compact sedan with a mid-size segment wheelbase. This configuration allowed the carmaker to deliver a vehicle tailored to the specific needs of Chinese consumers while maintaining the signature BMW design elements.
Externally, the 1 Series Sedan exuded a distinctive BMW identity, featuring an assertive front-end design characterized by angled headlights and a wide “kidney-grille.” The fluid lines, curved and sculptured door panels, contributed to the impression of a larger car packaged in a more compact form. The rear design showcased 3-Series-style taillights and a generously proportioned trunk, offering both aesthetics and practicality. Depending on the engine variant, the vehicle boasted either one or two exhausts integrated into the rear apron.
Inside the cabin, BMW incorporated elements from the 1-Series hatchback, maintaining a cohesive design language across its range during that period. The black dashboard, adorned with soft materials, housed a floating-type touch-screen above the center stack, reflecting the contemporary design philosophy of the brand. Customers had the option to choose between standard bucket seats or sports seats, available with cloth or leather upholstery. The 40/20/40 split-folding rear bench enhanced versatility, allowing users to expand the cargo area as needed.
The powertrain options for the 1 Series Sedan encompassed a trio of engines, delivering power outputs ranging from 136 horsepower to 231 horsepower. All engine variants were paired with automatic transmissions, ensuring a seamless driving experience. The 118i 8AT FWD, generating 136 horsepower, featured a turbocharged direct injection fuel system, providing a balance between performance and efficiency.
The exterior dimensions of the 1 Series Sedan measured 175.4 inches in length, 71 inches in width, and 56.9 inches in height, with a wheelbase of 105.1 inches. The unladen weight stood at 2987 lbs, contributing to the car’s agility on the road. The front-wheel-drive configuration, coupled with a well-engineered suspension system, ensured a dynamic driving experience.
The sedan’s fuel efficiency was commendable, with a combined rating of 42.8 mpg US (5.5 L/100Km). In city driving conditions, it achieved 33.1 mpg US (7.1 L/100Km), while on the highway, it reached 56.9 inches (1445 mm). The acceleration from 0 to 62 mph (0 to 100 kph) took 9.4 seconds, showcasing a balance between performance and practicality.
In terms of safety and handling, the 1 Series Sedan featured ventilated discs at the front and rear, ensuring responsive braking performance. The model adhered to BMW’s commitment to safety, incorporating advanced engineering to meet the expectations of discerning customers.
As for the model’s environmental impact, the CO2 emissions were rated at 132 g/km, aligning with contemporary sustainability standards. The sedan’s aerodynamics, measured by the coefficient of drag (Cd), contributed to its overall efficiency, although specific values were not provided.
The model, belonging to the 1 Series Sedan (F52) lineup, has been part of BMW’s offerings since 2017, and as of the current year 2024, continues to showcase the brand’s commitment to innovation and customer satisfaction. The BMW 1 Series Sedan has undoubtedly carved its niche in the compact sedan segment, offering a blend of performance, style, and practicality for the discerning Chinese market.